Process Insights
This program, adopted through an acquisition, is an industry-wide, recognizable global event with several conferences across the world each year. We needed to bring it into brand-alignment, while giving it a facelift and approaching the art direction with more intention and strategy.
Each conference is delivered as an opportunity for engineers to network, gather fresh insights and engage in collaboration. We need to maintain the recognizable globe-wrapping arrow and the name, but every other element was redesigned with this new system.
I deliberately chose an all-caps typeset to align better with other branded events and offerings, while choosing to keep the wordmark in full black or white to allow the illustration to breathe. Within this system, we use the globe-wrapping arrow to highlight our forward progression within the industry, while allowing the flexibility to make culturally-appropriate modifications.
